Planning appeal decision
Telephone Call Box Outside Morley House, 26 Holborn Viaduct, London, EC1A 2AT
Planning appeal 3343907 at Telephone Call Box Outside Morley House, 26 Holborn Viaduct, London, EC1A 2AT (City of London Council) was allowed on 26 July 2024 by Inspector Fort G, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the visual amenity of the area.
six sheet affixed to the telephone call box
- Authority
- City of London Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Fort G
- Postcode
- EC1A 2AT
Main issues, as the Inspector framed them
- The effect of the proposed advertisement on the visual amenity of the area
What decided it
The proposed advertisement, as a small-scale street-level feature in a wide thoroughfare with considerable separation distances between similar displays, would not cause material harm to the visual amenity of the area or conflict with relevant policies seeking to respect the restrained character of the City and protect heritage assets.
What the Inspector cited
- Development plan policies
- CS10DM10.6DM12.1DM12.2DM12.3D8H1
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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