BUS SHELTER ADJ TESCO, SAVILE STREET, SHEFFIELD, S4 7UD

a double sided digital 6 sheet advertising panel

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hughes L

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The small-scale nature of the proposed advertisement within the context of the dominant surrounding buildings and wide expanse of highway infrastructure means its digital illumination would not cause harmful visual impact or unduly intensify the existing commercial character.

Framework references: 135, 141

Plan policies cited: UDP Policy BE13

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