BUS SHELTER, OUTSIDE 129 WHITHAM RD, SHEFIELD, S10 2SS

a double sided digital 6 sheet advertising panel

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hughes L

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area, with particular regard to the preservation or enhancement of the character or appearance of the Broomhill Conservation Area

What decided it

The proposed digital advertising panel would be unduly intrusive and prominent within the traditional streetscape character of the Broomhill Conservation Area, particularly due to its illumination and changing images, and would not preserve or enhance the character and appearance of the Conservation Area.

Framework references: 135, 141, 201, 205, 206, 207, 208

Plan policies cited: Policy BE13, Policy S10

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