Two Railway Arches Laying on the Northwest Side of London Road, London, TW8 8JW

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cramond D

Main issues, as the Inspector framed them

The effect of the proposed advertisement on visual amenity and on public safety, with particular regard to highway safety

What decided it

The proposal would unduly impinge upon both visual amenity through its incongruous and obtrusive nature in a low-key conservation area setting, and upon public safety through the risk of the changing digital display diverting driver attention and being confused with traffic signals at a busy junction.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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