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Planning appeal decision

Dismissed9 October 20243346930

Two Railway Arches Laying on the Northwest Side of London Road, London, TW8 8JW

Planning appeal 3346930 at Two Railway Arches Laying on the Northwest Side of London Road, London, TW8 8JW (London Borough of Hounslow) was dismissed on 9 October 2024 by Inspector Cramond D, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity and on public safety, with particular regard to highway safety.

Erection of a new digital poster display (D-Poster), externally illuminated hoarding with internally illuminated digital advertisement measuring 3m(w) x 4.5m(h) x 0.097m(d), positioned 2.3m above ground, capable of displaying 6 advertising campaigns sequencing every ten seconds

Authority
London Borough of Hounslow
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cramond D
Postcode
TW8 8JW

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity and on public safety, with particular regard to highway safety

What decided it

The proposal would unduly impinge upon both visual amenity through its incongruous and obtrusive nature in a low-key conservation area setting, and upon public safety through the risk of the changing digital display diverting driver attention and being confused with traffic signals at a busy junction.

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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