34 Amwell End, WARE, SG12 9HW

two externally illuminated fascia signs

Authority: East Hertfordshire District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McHugh I

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area, including the effect on the character and appearance of the Ware Conservation Area

What decided it

The prominent position of the appeal building in the streetscene means that the form, depth and extent of the proposed signage is unduly dominant and detracts from the amenity of the area and the character and appearance of the Conservation Area, with no public benefits sufficient to outweigh this harm.

Plan policies cited: Policy HA1, Policy HA4, Policy HA6, Policy DES4, Policy DES6

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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