34 Amwell End, Hertfordshire, Ware, SG12 9HW

erection of 1no. externally illuminated fascia sign

Authority: East Hertfordshire District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Gardner L

Main issues, as the Inspector framed them

The effect of the proposal on the amenity of the area, with particular regard to designated heritage assets including the Ware Conservation Area

What decided it

The proposed advertisement would be unduly dominant on the building due to its size and bold colour contrast, thereby detracting from the amenity of the conservation area and the setting of listed buildings, notwithstanding revisions made to address previous concerns.

Plan policies cited: Policy HA6, Policy DES4, Policy DES6

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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