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Dismissed20 November 20243348934

242 North Circular Road, Stonebridge, London, NW10 0JU

Planning appeal 3348934 at 242 North Circular Road, Stonebridge, London, NW10 0JU (London Borough of Brent) was dismissed on 20 November 2024 by Inspector McGurk N, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on public safety.

replacement of existing paper and paste advertising hoarding with a digital advertising screen (D-Poster)

Authority
London Borough of Brent
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
McGurk N
Postcode
NW10 0JU

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on public safety

What decided it

The proposed illuminated, regularly-changing digital advertisement would introduce an obtrusive, eye-catching distraction at an exceptionally busy junction with heavy pedestrian and vehicle movements, creating a significant risk to public safety.

What the Inspector cited

Development plan policies
Policy T4 of the London Plan (2021)Policy BT1 of the Brent Local Plan (2022)Policy DMP1 of the Brent Local Plan (2022)Advertisements (Other Than Shops) Supplementary Planning Guidance Number 8 (2004)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Brent

The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.