242 North Circular Road, Stonebridge, London, NW10 0JU

replacement of existing paper and paste advertising hoarding with a digital advertising screen (D-Poster)

Authority: London Borough of Brent
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: McGurk N

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The proposed illuminated, regularly-changing digital advertisement would introduce an obtrusive, eye-catching distraction at an exceptionally busy junction with heavy pedestrian and vehicle movements, creating a significant risk to public safety.

Plan policies cited: Policy T4 of the London Plan (2021), Policy BT1 of the Brent Local Plan (2022), Policy DMP1 of the Brent Local Plan (2022), Advertisements (Other Than Shops) Supplementary Planning Guidance Number 8 (2004)

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