73 Whitehorse Road, Croydon, CR0 2JG

upgrade of existing 48 sheet advert to support digital poster

Authority: London Borough of Croydon
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Knight A

Main issues, as the Inspector framed them

The effect of the proposed advertisement on public safety

What decided it

The prominence and eye-catching nature of the proposed digital display (due to illumination and movement) at a location requiring high driver care near a busy pedestrian crossing, combined with insufficient evidence to demonstrate its safety, outweighed any potential benefits.

Plan policies cited: Policy T4 of the London Plan (2021), Policy DM29 of the Croydon Local Plan (2018)

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