152 SHOREHAM ST, (DENIS WILLIAMS LTD), SHEFFIELD, S1 4SQ

retention of non-illuminated timber poster board

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cooper P

Main issues, as the Inspector framed them

The effect of the proposed advertisement display upon the amenity of the site and its surroundings and its Conservation Area location

What decided it

The poster board's location within a predominantly commercial area of a major city with existing advertisements and signage, combined with its neutral impact on the conservation area's significance, means it can be accommodated without adverse effect on amenity.

Plan policies cited: Sheffield Unitary Development Plan (1998), Sheffield Core Strategy (2009)

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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