Land at 203 Westgate, Bradford, BD1 3AD

an illuminated 48-sheet digital advertisement display

Authority: City of Bradford Metropolitan District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Caines A

Main issues, as the Inspector framed them

The effect of the proposed digital advertising screen on amenity and public/highway safety

What decided it

The proposed digital advertising screen would be detrimental to both amenity and public/highway safety due to its size, siting, illumination and sequential imagery at a busy roundabout junction with pedestrian crossing and bus stop.

Framework references: 141

Plan policies cited: Policy DS1, Policy DS3

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