Pavement Adjacent 25 New Ealing Broadway, Ealing, London, W5 5AW

the installation of a "Pulse Smart Hub" with integrated digital screens. Appeal 1B Ref: APP/A5270/H/24/3352461 Pavement Adjacent to 25 New Broadway, Ealing London W5 5AW

Authority: London Borough of Ealing
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: utilities-energy · Minor retail and services
Inspector: Symmons J

Main issues, as the Inspector framed them

The effect of the proposal on the character and appearance of the area
Highway safety

What decided it

The significant harm to the character, appearance and amenity of the Ealing Town Centre Conservation Area caused by the prominence and visual intrusiveness of the structure and its illuminated displays, which would not be outweighed by the limited public benefits of the proposal.

Plan policies cited: Policy 4C DMDPD, Policy 7.4 DMDPD, Policy 7C DMDPD, Policy HC1 London Plan 2021, Policy D3 London Plan 2021, Policy D8 London Plan 2021, Policy T4 London Plan

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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