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Dismissed25 June 20253352460

Pavement Adjacent 25 New Ealing Broadway, Ealing, London, W5 5AW

Planning appeal 3352460 at Pavement Adjacent 25 New Ealing Broadway, Ealing, London, W5 5AW (London Borough of Ealing) was dismissed on 25 June 2025 by Inspector Symmons J, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the character and appearance of the area.

the installation of a "Pulse Smart Hub" with integrated digital screens. Appeal 1B Ref: APP/A5270/H/24/3352461 Pavement Adjacent to 25 New Broadway, Ealing London W5 5AW

Authority
London Borough of Ealing
Appeal type
minor · Planning Appeal
Procedure
Written Representations
Development
utilities-energy · Minor retail and services
Inspector
Symmons J
Postcode
W5 5AW

Main issues, as the Inspector framed them

  • The effect of the proposal on the character and appearance of the area
  • Highway safety

What decided it

The significant harm to the character, appearance and amenity of the Ealing Town Centre Conservation Area caused by the prominence and visual intrusiveness of the structure and its illuminated displays, which would not be outweighed by the limited public benefits of the proposal.

What the Inspector cited

Development plan policies
Policy 4C DMDPDPolicy 7.4 DMDPDPolicy 7C DMDPDPolicy HC1 London Plan 2021Policy D3 London Plan 2021Policy D8 London Plan 2021Policy T4 London Plan

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in London Borough of Ealing

The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.