Colchester Road, Weeley, Essex, CO16 9AD

the erection of a D6 small format Advertising Display

Authority: Tendring District Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lock H

Main issues, as the Inspector framed them

The effect of the proposal on amenity
The effect of the proposal on public safety

What decided it

The cumulative visual impact of the proposed illuminated display as an additional intrusive feature at the entrance to the complex, set within an open rural landscape, would cause unacceptable harm to amenity that outweighs the benefits of digital signage.

Framework references: 141

Plan policies cited: Policy SP7 Section 1 Tendring Local Plan, Policy SPL3 Section 2 Tendring Local Plan, Policy CP1 Section 2 Tendring Local Plan

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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