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Planning appeal decision

Dismissed9 December 20243354299

59 Milton Road, Gravesend, Kent, DA12 2PJ

Planning appeal 3354299 at 59 Milton Road, Gravesend, Kent, DA12 2PJ (Gravesham Borough Council) was dismissed on 9 December 2024 by Inspector Hall C, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.

Installation of a digital advertising screen (D-Poster)

Authority
Gravesham Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Hall C
Postcode
DA12 2PJ

Main issues, as the Inspector framed them

  • The effect of the proposal on the visual amenity of the area

What decided it

The digital screen would represent a discordant feature in a predominantly residential setting, detracting from the visual quality and character of Milton Road, and the environmental and economic benefits cited did not outweigh this harm.

What the Inspector cited

Development plan policies
Policy CS19 of the Gravesham Local Plan Core Strategy 2014Policy TC8 of the Gravesham Local Plan First Review 2014Advertisement Control policy guidelines 2020

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The authority’s record since 2016 · every decision in 2024

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.