59 Milton Road, Gravesend, Kent, DA12 2PJ

Authority: Gravesham Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hall C

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The digital screen would represent a discordant feature in a predominantly residential setting, detracting from the visual quality and character of Milton Road, and the environmental and economic benefits cited did not outweigh this harm.

Plan policies cited: Policy CS19 of the Gravesham Local Plan Core Strategy 2014, Policy TC8 of the Gravesham Local Plan First Review 2014, Advertisement Control policy guidelines 2020

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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