Pavement o/s 139 - 140 Cheapside, London, EC2V 6BJ

1 no. Digital advertisement display within proposed New Communications Kiosk

Authority: City of London Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Martinson P

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The proposed digital advertisement display would be visually consistent with the modern streetscene context characterised by contemporary buildings and existing illuminated advertisements, and would operate at controlled luminance levels that would not harm visual amenity.

Plan policies cited: Policy CS10, Policy DM10.6, Policy DM15.7, Policy D8

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