Pavement o/s 60 Holborn Viaduct, London, EC1A 2FD

1 no. Digital advertisement display within proposed New Communications Kiosk

Authority: City of London Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Martinson P

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area

What decided it

The proposed digital advertisement display, with its modern appearance and controlled luminance levels, would not harm the visual amenity of the area when considered against the backdrop of contemporary architecture and existing illuminated advertisements in this urban location.

Plan policies cited: CS10, DM10.6, DM15.7, D8

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