Rainsford Road, Chelmsford, Essex, CM1 2QL

free standing illuminated advertisement display

Authority: Chelmsford Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Marshall E

Main issues, as the Inspector framed them

the impact of the proposal upon the character and appearance of the area
the impact of the proposal upon designated and non-designated heritage assets

What decided it

The illuminated and sequencing advertisement would be visually distracting and harmful to the setting of the adjacent Grade II Listed building when approached from the west, resulting in less than substantial harm that is not outweighed by the public benefits claimed.

Framework references: 139, 141, 215, 216

Plan policies cited: Policy DM23, Policy S3, Policy DM13

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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