Ramsdens Home Interiors, 361 Cleethorpe Road, GRIMSBY, DN31 3BP

The erection and display of a single wall mounted 48 sheet LED illuminated advertisement, measuring 3m high x 6m wide and comprising pressed metal frame and sealed LED screen

Authority: North East Lincolnshire Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Housden S

Main issues, as the Inspector framed them

The effect on public safety, having particular regard to the effect of the proposed frequency of the changes in the display on the safety of highway users

What decided it

The combination of the advertisement's elevated position, long-distance visibility, and the appellant's unwillingness to accept a 60-second minimum display change frequency would create an unacceptable distraction to drivers on a complex and busy section of highway, adversely affecting public safety.

Plan policies cited: Policy 22

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