Planning appeal decision
Existing Telephone Call Box O/S , 30 Station Terrace, London, NW10 5RP
Planning appeal 3356989 at Existing Telephone Call Box O/S , 30 Station Terrace, London, NW10 5RP (London Borough of Brent) was dismissed on 16 April 2025 by Inspector Poole S, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the character and appearance of the street scene and whether it would preserve or enhance the character or appearance of the Kensal Rise Conservation Area.
described on the application form as the installation of a modern, multifunction Hub unit featuring an integral advertisement display and defibrillator to replace an existing telephone call box
- Authority
- London Borough of Brent
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- other · Other minor developments
- Inspector
- Poole S
- Postcode
- NW10 5RP
Main issues, as the Inspector framed them
- The effect of the proposal on the character and appearance of the street scene and whether it would preserve or enhance the character or appearance of the Kensal Rise Conservation Area
- The effects of the proposal on highway safety, with particular regard to pedestrian movement
- The effects of the proposed advertisement on amenity and public safety
What decided it
The proposal would cause substantial harm to the character and appearance of the conservation area and create an unacceptable distraction to road users at a critical traffic junction, harms that were not outweighed by the limited and uncertain public benefits offered.
What the Inspector cited
- Development plan policies
- DMP1BHC1BD1T2
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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What an account adds to this decision


More decisions in London Borough of Brent
The authority’s record since 2016 · every decision in 2025
- Allowed19 February 20263372627Edgeware Road, Outside No. 197, Opposite Varley Parade, London, NW9 6LP
- Allowed19 February 20263372626Edgeware Road, Outside No. 197, Opposite Varley Parade, London, NW9 6LP
- Dismissed16 January 20263373949Craven Park Road, Outside No. 59, London, NW10 4AE
- Dismissed16 January 20263373947Craven Park Road, Outside No. 59, London, NW10 4AE
- Dismissed16 January 20263373157High Road, Between No's. 95 & 97, London, NW10 2SL
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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