ESSO Windmill Service Station, Preston New Road, Marton, BLACKPOOL, FY4 4XQ

installation of internally illuminated 48-sheet D-Poster advertisement. - Illumination to comply with Institute of Lighting Professionals' PLG05/23 (see planning statement). - Frequency of images to be no greater than once every ten seconds. - No moving images, video or flashing lights to be displayed

Authority: Blackpool Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Wraight G

Main issues, as the Inspector framed them

The effect of the proposal on amenity

What decided it

The proposed advertisement would cause significant harm to visual amenity due to its size, positioning and internal illumination, being out of character with the limited, understated signage present in the area.

Framework references: 141

Plan policies cited: Policy CS7, Policy DM17, Policy DM23, Signage Supplementary Planning Guidance 2018

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