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Dismissed29 May 20253361264

Esso Windmill Service Station, Preston New Road, Marton, Blackpool, FY4 4XQ

Planning appeal 3361264 at Esso Windmill Service Station, Preston New Road, Marton, Blackpool, FY4 4XQ (Blackpool Borough Council) was dismissed on 29 May 2025 by Inspector Wraight G, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on amenity.

installation of internally illuminated 48-sheet D-Poster advertisement. - Illumination to comply with Institute of Lighting Professionals' PLG05/23 (see planning statement). - Frequency of images to be no greater than once every ten seconds. - No moving images, video or flashing lights to be displayed

Authority
Blackpool Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Wraight G
Postcode
FY4 4XQ

Main issues, as the Inspector framed them

  • The effect of the proposal on amenity

What decided it

The proposed advertisement would cause significant harm to visual amenity due to its size, positioning and internal illumination, being out of character with the limited, understated signage present in the area.

What the Inspector cited

Development plan policies
Policy CS7Policy DM17Policy DM23Signage Supplementary Planning Guidance 2018
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Blackpool Council

The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.