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Dismissed1 May 20253362539

Shermond Holdings Ltd, 22 Carlton Terrace, Portslade, Brighton, BN41 1XF

Planning appeal 3362539 at Shermond Holdings Ltd, 22 Carlton Terrace, Portslade, Brighton, BN41 1XF (Brighton and Hove City Council) was dismissed on 1 May 2025 by Inspector Davis J, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on the amenity of the area.

new single illuminated 48-sheet digital advertisement display

Authority
Brighton and Hove City Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Davis J
Postcode
BN41 1XF

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on the amenity of the area

What decided it

The size, height, and illuminated nature of the advertisement display would be visually intrusive and incongruous in a location with strong residential context, causing unacceptable harm to the amenity of the area.

What the Inspector cited

Development plan policies
Policy CP12 of the Brighton & Hove City Plan Part One (2016)Policy DM24 of the Brighton & Hove City Plan Part Two (2022)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Brighton and Hove City Council

The authority’s record since 2016 · every decision in 2025

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  5. Dismissed12 August 20253366510
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.