Pavement o/s 408-414 Chiswick High Road, Chiswick, London, W4 5TD

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cramond D

Main issues, as the Inspector framed them

The effect of the proposed advertisement display on visual amenity

What decided it

The proposed illuminated advertisement display would be unduly detrimental to visual amenity in a sensitive location within the Turnham Green Conservation Area, appearing incongruous and obtrusive contrary to the area's established character of visual restraint.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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