Planning appeal decision
Thanet Way, Faversham, Kent, ME13 9EL
Planning appeal 3363570 at Thanet Way, Faversham, Kent, ME13 9EL (Swale Borough Council) was dismissed on 3 July 2025 by Inspector Reed D, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on the visual amenity of the area.
the erection of 1 x internally illuminated digital hoarding sign
- Authority
- Swale Borough Council
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Reed D
- Postcode
- ME13 9EL
Main issues, as the Inspector framed them
- The effect of the proposal on the visual amenity of the area
What decided it
The proposal would be an overly prominent and unduly intrusive feature in an essentially rural setting, causing significant harm to visual amenity.
What the Inspector cited
- Development plan policies
- Policy CP4Policy DM14Policy DM15
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in Swale
The authority’s record since 2016 · every decision in 2025
- Dismissed30 January 20263373710Gate Service Station, London Road, Dunkirk, Kent, ME13 9LN
- Dismissed11 June 20253355660Land at Junction of Fox Hill and Blossom Street, Bapchild, Sittingbourne
- Allowed8 April 20253358304Playtime Amusements, The Promenade, Leysdown-On-Sea, Sheerness, ME12 4QB
- Allowed4 July 20243337906Land at Wises Lane, Borden, Kent, ME10 1GD
- Allowed19 April 20233306661Manor Farm, Key Street, Sittingbourne, Kent, ME10 1YU
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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