Thanet Way, Faversham, Kent, ME13 9EL

the erection of 1 x internally illuminated digital hoarding sign

Authority: Swale Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Reed D

Main issues, as the Inspector framed them

The effect of the proposal on the visual amenity of the area

What decided it

The proposal would be an overly prominent and unduly intrusive feature in an essentially rural setting, causing significant harm to visual amenity.

Framework references: 141

Plan policies cited: Policy CP4, Policy DM14, Policy DM15

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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