Planning appeal decision
Gate Service Station, London Road, Dunkirk, Kent, ME13 9LN
Planning appeal 3373710 at Gate Service Station, London Road, Dunkirk, Kent, ME13 9LN (Swale Borough Council) was dismissed on 30 January 2026 by Inspector James A, by written representations. The main issue, as the Inspector framed it: the effect of the advertisement on amenity.
7m totem pole sign (advertisement)
- Authority
- Swale Borough Council
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- James A
- Postcode
- ME13 9LN
Main issues, as the Inspector framed them
- the effect of the advertisement on amenity
- the effect of the advertisement on public safety
What decided it
The advertisement is harmful to both amenity and public safety: it is visually prominent and discordant with the listed building's historic character, and there is no substantive evidence (safety risk assessment) to demonstrate it would be acceptable in the event of vehicle impact.
What the Inspector cited
- Development plan policies
- Policy DM14Policy DM15Policy DM32Policy CP4Policy CP8
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


More decisions in Swale
The authority’s record since 2016 · every decision in 2026
- Dismissed3 July 20253363570Thanet Way, Faversham, Kent, ME13 9EL
- Dismissed11 June 20253355660Land at Junction of Fox Hill and Blossom Street, Bapchild, Sittingbourne
- Allowed8 April 20253358304Playtime Amusements, The Promenade, Leysdown-On-Sea, Sheerness, ME12 4QB
- Allowed4 July 20243337906Land at Wises Lane, Borden, Kent, ME10 1GD
- Allowed19 April 20233306661Manor Farm, Key Street, Sittingbourne, Kent, ME10 1YU
The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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