Land adjoining (Cavell Blue and) Clare Green Car park, Queensgate Shopping Centre, Westgate, Peterborough, PE1 1PY

described in the application form as: “2 no freestanding LED signboards (displaying static images)

Authority: Peterborough City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Shrimplin R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on highway safety

What decided it

The proposed sign would create a significant distraction to drivers at a critical point in the highway layout (where Bourges Boulevard enters Queensgate Roundabout), increasing the risk of traffic accidents and thereby having an unacceptable impact on highway safety.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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