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Allowed4 June 20253364611

211 Shinfield Road, Reading, RG2 8HA

Planning appeal 3364611 at 211 Shinfield Road, Reading, RG2 8HA (Reading Borough Council) was allowed on 4 June 2025 by Inspector Metcalfe P, by written representations. The main issue, as the Inspector framed it: The effect of the proposal on highway safety.

erection of a D6 Small Format Advertisement Display

Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Metcalfe P
Postcode
RG2 8HA

Main issues, as the Inspector framed them

  • The effect of the proposal on highway safety
  • The character and appearance of the area

What decided it

The absence of harm to either highway safety or character and appearance, combined with the controlled nature of the digital display and its context within an existing commercial area with multiple advertisements, made the proposal acceptable.

What the Inspector cited

Development plan policies
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How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Reading Borough Council

The authority’s record since 2016 · every decision in 2025

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  4. Dismissed19 October 20266002955
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  5. Dismissed4 September 20266002961
    Pavement O/S 5 The Triangle, Tilehurst, Reading, RG30 4RN

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.