211 Shinfield Road, Reading, RG2 8HA

erection of a D6 Small Format Advertisement Display

Authority: Reading Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Metcalfe P

Main issues, as the Inspector framed them

The effect of the proposal on highway safety
The character and appearance of the area

What decided it

The absence of harm to either highway safety or character and appearance, combined with the controlled nature of the digital display and its context within an existing commercial area with multiple advertisements, made the proposal acceptable.

Plan policies cited: TR3, CC7, CC8, OU4

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