Land at Boston Park Road, Enterprise Car & Van Rental, Brentford, TW8 9JF

2no. digital advertising displays

Authority: London Borough of Hounslow
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Lancaster K

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the visual amenity of the area
public safety

What decided it

The significant harm to visual amenity caused by the scale, modern design and prominent position of the proposed advertisement tower outweighs any neutral considerations regarding neighbouring amenity or public safety.

Plan policies cited: Policy D4, Policy D8, Policy CC1, Policy CC2, Policy CC5, Policy T1, Policy T2, Policy EC1

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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