Roton Compressor Services Ltd, Roton House Ellen Street, OLDHAM, OL9 6QR

the erection of 1 x 48-sheet LED illuminated advertisement (3.2m x 6.2m)

Authority: Oldham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Minor retail and services
Inspector: Westbrook J

Main issues, as the Inspector framed them

The effect of the proposed illuminated advertisement on public safety as it applies to highway users

What decided it

The advertisement would be positioned well away from the highway edge and would become peripheral to drivers' views as the road straightens, and the minimum 10-second interval between image changes would be unlikely to distract drivers to a degree that would result in harm to public safety.

Framework references: 116

Plan policies cited: Policy 9 of the Joint Core Strategy and Development Management Policies Development Plan Document

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