Land on Middleton Road, Mills Hill Bridge, Oldham, M24 2EH

for a digital advertisement screen

Authority: Oldham Metropolitan Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Hartley S

Main issues, as the Inspector framed them

The effect of the digital display upon public safety

What decided it

The Institution of Lighting Professionals guidance demonstrating that a 3,000cd/m² daytime illumination level is appropriate for bright daylight conditions, combined with the other conditions restricting dynamic display effects, would adequately protect public safety at this location.

Framework references: 116, 117

Plan policies cited: Policy 9 of the Oldham Joint Core Strategy and Development Management Policies Development Plan Documents 2011

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