169-171 Cricklewood Broadway, LONDON, NW2 3JB

for the display of 1 No. Internally Illuminated Fascia Sign visible from Front & Side Elevations & 2 No. Projecting Signs

Authority: London Borough of Brent
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Cater S

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the appeal site and surrounding area including the effect on the Mapesbury Conservation Area

What decided it

The advertisements would cause harmful visual impact to the amenity of the Mapesbury Conservation Area by introducing unduly dominant and visually intrusive features incompatible with the established Edwardian architectural character and subdued visual tone, with no public benefit to outweigh this harm.

Plan policies cited: Policy HC1 of the London Plan (2021), Policy BHC1 of the Brent Local Plan 2019-2041 (2022)

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