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Dismissed14 August 20253366536

169-171 Cricklewood Broadway, London, NW2 3JB

Planning appeal 3366536 at 169-171 Cricklewood Broadway, London, NW2 3JB (London Borough of Brent) was dismissed on 14 August 2025 by Inspector Cater S, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the appeal site and surrounding area including the effect on the Mapesbury Conservation Area.

for the display of 1 No. Internally Illuminated Fascia Sign visible from Front & Side Elevations & 2 No. Projecting Signs

Authority
London Borough of Brent
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Cater S
Postcode
NW2 3JB

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the appeal site and surrounding area including the effect on the Mapesbury Conservation Area

What decided it

The advertisements would cause harmful visual impact to the amenity of the Mapesbury Conservation Area by introducing unduly dominant and visually intrusive features incompatible with the established Edwardian architectural character and subdued visual tone, with no public benefit to outweigh this harm.

What the Inspector cited

Development plan policies
Policy HC1 of the London Plan (2021)Policy BHC1 of the Brent Local Plan 2019-2041 (2022)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Brent

The authority’s record since 2016 · every decision in 2025

  1. Allowed19 February 20263372627
    Edgeware Road, Outside No. 197, Opposite Varley Parade, London, NW9 6LP
  2. Allowed19 February 20263372626
    Edgeware Road, Outside No. 197, Opposite Varley Parade, London, NW9 6LP
  3. Dismissed16 January 20263373949
    Craven Park Road, Outside No. 59, London, NW10 4AE
  4. Dismissed16 January 20263373947
    Craven Park Road, Outside No. 59, London, NW10 4AE
  5. Dismissed16 January 20263373157
    High Road, Between No's. 95 & 97, London, NW10 2SL

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.