701 London Road, Cheam, SUTTON, SM3 9DL

replacement of 1 no. paper and paste display with 1 no. digital advertising display

Authority: London Borough of Sutton
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments

Main issues, as the Inspector framed them

The effect of the proposal on public safety

What decided it

The proposed safety features, combined with the absence of substantive evidence demonstrating increased highway risk and the existing prevalence of signage in the mixed-use area, demonstrated that the digital display would be acceptable and not cause harm to public safety.

Plan policies cited: Policy T2, Policy T4, Policy 36

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