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Allowed6 October 20253367583

Thames Valley Service Station, George Street, Caversham, Reading, RG4 8DH

Planning appeal 3367583 at Thames Valley Service Station, George Street, Caversham, Reading, RG4 8DH (Reading Borough Council) was allowed on 6 October 2025 by Inspector Jones GP, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on amenity.

a freestanding digital screen about 2.5m high and 1.23m wide. It would be sited on the Service Station’s (PFS) forecourt virtually at its northern extremity. It would be a digital display, internally illuminated, presenting static displays, and sequencing every ten seconds. 3. Reference has been made to the National Planning Policy Framework. Its guidance underlines the fact that the powers under the current Regulations to control advertisements may be exercised only in the interests of amenity and public safety. The Council has objected on both grounds. In this context, having regard to the

Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Jones GP
Postcode
RG4 8DH

Main issues, as the Inspector framed them

  • The effect of the advertisement on amenity
  • The effect of the advertisement on public safety

What decided it

The screening provided by the existing hedge and parked vehicles, combined with low traffic speeds and the limited visual prominence of the advertisement, meant neither amenity nor public safety concerns were justified.

The decision letter

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The authority’s record since 2016 · every decision in 2025

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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