469 Cowpen Road, BLYTH, NE24 5NF

replacement of externally illuminated 48-sheet advertisement with digital display

Authority: Northumberland County Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Burnham T

Main issues, as the Inspector framed them

The effect of the advertisement on public safety

What decided it

The proposed digital advertisement would significantly reduce the clarity and effectiveness of the traffic signal head and cause unnecessary distraction to drivers at a pedestrian crossing on a busy primary distributor road, thereby compromising public safety.

Plan policies cited: Policy TRA 2

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