53A Bridge Street, Morpeth, NE61 1PQ

the display of an externally illuminated fascia sign on the front elevation

Authority: Northumberland County Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: NE61 1PQ

Main issues, as the Inspector framed them

the effect of the advertisement on the visual amenity of the area, with particular regard to whether or not the advertisement would preserve or enhance the character or appearance of the Morpeth Conservation Area and the setting of nearby listed buildings
the effect of the advertisement on public safety

What decided it

The advertisement causes harm to the visual amenity of the conservation area and the setting of listed buildings by virtue of its scale, design, bold colours and modern illuminated appearance, which is incongruous with the traditional character of the area, and this harm is not outweighed by any demonstrated public benefits.

Framework references: 141

Plan policies cited: Des1, Emp1, QOP 1, QOP 2, ENV 7, ENV 9, TRA2

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