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Dismissed27 August 20253368994

Milk & More, 1 Portman Rd, Reading, RG30 1EA

Planning appeal 3368994 at Milk & More, 1 Portman Rd, Reading, RG30 1EA (Reading Borough Council) was dismissed on 27 August 2025 by Inspector Gethin T, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertising billboard on the visual amenity of the surrounding area and public safety.

LED Advertising Billboard

Authority
Reading Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Gethin T
Postcode
RG30 1EA

Main issues, as the Inspector framed them

  • the effect of the proposed advertising billboard on the visual amenity of the surrounding area and public safety

What decided it

The proposed billboard would harm both visual amenity and public safety due to its prominent position, size and changing display at a busy roundabout requiring significant driver concentration.

What the Inspector cited

Development plan policies
Policy OU4Policy CC7Policy TR3

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.