North of Station Road, Stapleford, Nottingham, NG10 5AP

erection of a freestanding D-Poster LED advertisement

Authority: Broxtowe Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Colebourne S

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The significant harm to visual amenity caused by the addition of a large illuminated digital advertisement to an already cluttered streetscape, which cannot be outweighed by the removal of a smaller existing sign or the claimed operational benefits.

Plan policies cited: Policy 18, Part 2 Local Plan 2018-2028

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
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