®Planning appeal decision
Hyundai Motor UK, Great West Road, Brentford, London, TW8 9BU
installation of an externally illuminated advertisement measuring 27.1m wide by 17.5m high (set within an art deco shroud) on the west elevation of the Alfa Laval Tower between 1st January 2024 and 31st December 2028
- Authority
- London Borough of Hounslow
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Hearing
- Development
- advertisement · Other minor developments
- Inspector
- Cowley R
Main issues, as the Inspector framed them
- The effect of the advertisement on amenity, with particular regard to the character and appearance of the area and the living conditions of the occupiers of neighbouring properties; and any other relevant factors, including the condition of the building and its effect on the character and appearance of the area; and the temporary nature of the advertisement and whether the period proposed is justified having regard to the marketing activity and regeneration prospects of the site.
What decided it
The harm to amenity from the advertisement was appreciably less than the harm that would result from its removal, given the funding link between the advert and the maintenance of the shroud and genuine ongoing marketing/regeneration prospects.
the harm to amenity caused by the advertisement was appreciably less than the harm that would occur to the character and appearance of the area if the advert (and the shroud it funds) were removed, so the balance favoured allowing the appeal
Plan policies cited: Policy CC5
The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.