®Planning appeal decision
Hyundai Motor UK, Great West Road, Brentford, London, TW8 9BU
Planning appeal 3371898 at Hyundai Motor UK, Great West Road, Brentford, London, TW8 9BU (London Borough of Hounslow) was allowed on 23 February 2026 by Inspector Cowley R, following a hearing. The main issue, as the Inspector framed it: The effect of the advertisement on amenity, with particular regard to the character and appearance of the area and the living conditions of the occupiers of neighbouring properties; and any other relevant factors, including the condition of the building and its effect on the character and appearance of the area; and the temporary nature of the advertisement and whether the period proposed is justified having regard to the marketing activity and regeneration prospects of the site.
installation of an externally illuminated advertisement measuring 27.1m wide by 17.5m high (set within an art deco shroud) on the west elevation of the Alfa Laval Tower between 1st January 2024 and 31st December 2028
- Authority
- London Borough of Hounslow
- Appeal type
- advert · Advertisement Appeal
- Procedure
- Hearing
- Development
- advertisement · Other minor developments
- Inspector
- Cowley R
- Postcode
- TW8 0LW
Main issues, as the Inspector framed them
- The effect of the advertisement on amenity, with particular regard to the character and appearance of the area and the living conditions of the occupiers of neighbouring properties; and any other relevant factors, including the condition of the building and its effect on the character and appearance of the area; and the temporary nature of the advertisement and whether the period proposed is justified having regard to the marketing activity and regeneration prospects of the site.
What decided it
The harm to amenity from the advertisement was appreciably less than the harm that would result from its removal, given the funding link between the advert and the maintenance of the shroud and genuine ongoing marketing/regeneration prospects.
the harm to amenity caused by the advertisement was appreciably less than the harm that would occur to the character and appearance of the area if the advert (and the shroud it funds) were removed, so the balance favoured allowing the appeal
What the Inspector cited
- Development plan policies
- Policy CC5
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
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With an account
What an account adds to this decision
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.