High Road, outside No. 369, Wembley, London, HA9 6AA

described on the application form as “the proposed installation of a Street Hub 3 Unit

Authority: London Borough of Brent
Appeal type: advert · Advertisement Appeal
Procedure: Written Representations
Development: telecoms · Not Applicable
Inspector: Marley D

Main issues, as the Inspector framed them

the effect of the proposals on highway safety/public safety
the effect of the proposals on the character and appearance/visual amenity of the area

What decided it

The unacceptable impact on highway safety and public safety arising from the further narrowing of an already constrained footway serving high pedestrian flows and the risk of distraction to drivers from digital advertisements located close to a pedestrian crossing.

Plan policies cited: Policy D8 of the London Plan 2021, Policy D3 of the London Plan 2021, Policy DMP1 of the Brent Local Plan 2019-2041, Policy BT1 of the Brent Local Plan 2019-2041, Policy BD1 of the Brent Local Plan 2019-2041

Read the decision letter on the Inspectorate’s site

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
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