Vacant/waste land south off Country Way (A316 - flyover slip road -westbound), north of Nallhead Road and sewage works, and west of the Power League sports ground., TW13 6SS

two back-to-back pole mounted digital advertising displays

Authority: London Borough of Hounslow
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Davies E

Main issues, as the Inspector framed them

the effect of the proposed advertisement on the amenity of the local area
the effect of the proposed advertisement on public safety as it relates to road users

What decided it

The proposed advertisement would cause unacceptable harm to the amenity of the local area through its visual incongruity and dominance of the surrounding landscape, which could not be overcome by the offered site improvements or standard conditions.

Plan policies cited: Policy CC1, Policy CC2, Policy CC5, Policy EC2

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