Land adj to- Esso Service Station & Tesco Express, The Grove, Barrack Road, Christchurch, Dorset, BH23 2EX

freestanding advertising structure featuring one internally illuminated sequential display screen facing west to replace four existing poster panels

Authority: Bournemouth, Christchurch and Poole
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Dickson R

Main issues, as the Inspector framed them

the effect of the proposal on public safety
the effect of the proposal on visual amenity of the area

What decided it

The digital display would distract road users at a safety-critical location with complex traffic movements and recorded collisions, and would cumulatively harm visual amenity through its scale, illumination, and cumulative impact with existing advertisements.

Framework references: 141

Plan policies cited: Policy KS11, Policy HE2, Policy HE3

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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