Planning appeal decision
Land Adj to- Esso Service Station & Tesco Express, The Grove, Barrack Road, Christchurch, Dorset, BH23 2EX
Planning appeal 3373894 at Land Adj to- Esso Service Station & Tesco Express, The Grove, Barrack Road, Christchurch, Dorset, BH23 2EX (Bournemouth, Christchurch and Poole) was dismissed on 31 December 2025 by Inspector Dickson R, by written representations. The main issue, as the Inspector framed it: the effect of the proposal on public safety.
freestanding advertising structure featuring one internally illuminated sequential display screen facing west to replace four existing poster panels
- Authority
- Bournemouth, Christchurch and Poole
- Appeal type
- commercial · Commercial Appeal Service (CAS)
- Procedure
- Written Representations
- Development
- advertisement · Other minor developments
- Inspector
- Dickson R
- Postcode
- BH23 2EX
Main issues, as the Inspector framed them
- the effect of the proposal on public safety
- the effect of the proposal on visual amenity of the area
What decided it
The digital display would distract road users at a safety-critical location with complex traffic movements and recorded collisions, and would cumulatively harm visual amenity through its scale, illumination, and cumulative impact with existing advertisements.
What the Inspector cited
- Development plan policies
- Policy KS11Policy HE2Policy HE3
- National Planning Policy Framework
- Paragraph 141
How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.
See how each was appliedThe decision letter
Town Planner Pro holds this letter. The Appeals plan opens it and every other letter we hold, all of them searchable, with the main issues and what decided each case picked out. We do not show letters on the free site because they carry people’s names and addresses.
With an account
What an account adds to this decision


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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.
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