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Allowed17 December 20253374477

Greenhithe Service Station, London Road, Greenhithe, Kent, DA9 9EJ

Planning appeal 3374477 at Greenhithe Service Station, London Road, Greenhithe, Kent, DA9 9EJ (Dartford Borough Council) was allowed on 17 December 2025 by Inspector Desai S, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on the amenity of the area.

Erection of 1x D-Poster Advertisement

Authority
Dartford Borough Council
Appeal type
commercial · Commercial Appeal Service (CAS)
Procedure
Written Representations
Development
advertisement · Other minor developments
Inspector
Desai S
Postcode
DA9 9EJ

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on the amenity of the area
  • the effect of the proposed advertisement upon public safety

What decided it

The advertisement's scale, placement, fixed nature with static images, and controlled luminance would not cause material distraction to drivers or harm to amenity and heritage assets, satisfying the regulatory requirements for amenity and public safety.

What the Inspector cited

Development plan policies
Policy M1Policy M2Policy M5Policy M16
National Planning Policy Framework
Paragraph 141

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Dartford Borough Council

The authority’s record since 2016 · every decision in 2025

  1. Dismissed29 May 20266005641
    168A Lowfield Street, Dartford, Kent, DA1 1JE
  2. Dismissed1 May 20266004219
    Shell Petrol Burnham Road Service Station, Burnham Road, Dartford, Kent, DA1 5BN
  3. Dismissed1 May 20266003366
    Imo Car Wash, Burnham Road, Dartford, Kent, DA1 5BL
  4. Allowed5 September 20253363448
    Pavement Adjacent 14 Westgate Road, Dartford, DA1 1DY
  5. Allowed5 September 20253363447
    Pavement Adjacent 14 Westgate Road, Dartford, DA1 1DY

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.