168A Lowfield Street, Dartford, Kent, DA1 1JE

the display of wall-mounted 1 no. 48 sheet internally illuminated digital advertising display

Authority: Dartford Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Courtney T

Main issues, as the Inspector framed them

the effect of the proposed advertisement on amenity
the effect of the proposed advertisement on public safety

What decided it

The combination of the display's substantial scale, illumination, changing imagery and prominent siting would create unacceptable harm to both amenity in a residential setting and public safety in a complex highway environment.

Plan policies cited: Policy M1, Policy M2, Policy M16

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