61-63 High Street, City Centre, Sheffield, S1 2GD

erection of temporary externally illuminated building wrap advertisement to the southern, southwestern and part of the western elevations

Authority: Sheffield City Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other minor developments
Inspector: Walker R

Main issues, as the Inspector framed them

The effect of the proposed advertisement on the visual amenity of the area

What decided it

The proposed advertisement would have a harmful effect on the visual amenity of the area due to its unduly large size and prominent location in the conservation area, drawing attention away from listed buildings and being visually discordant with the character and appearance of the locality.

Plan policies cited: Policy BE13, Policy BE16, Policy BE19

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- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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