IMO Car Wash Ltd, Leagrave Road, Luton, LU3 1RJ

erection of one digital display advertisement

Authority: Luton Borough Council
Appeal type: commercial · Commercial Appeal Service (CAS)
Procedure: Written Representations
Development: advertisement · Other Major Developments
Inspector: Shearing C

Main issues, as the Inspector framed them

The effect of the proposal on amenity, with particular regard to visual amenity and effects on occupants of the nearby residential properties

What decided it

The digital display would be in stark contrast with the established local character of modest, non-digital signage, causing unacceptable harm to the character and appearance of the area.

Framework references: 141

Plan policies cited: LLP1, LLP25, LLP26

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