Pavement o/s Great Brigham Mead, Caversham Road, Reading, RG1 8DJ

Authority: Reading Borough Council
Appeal type: minor · Planning Appeal
Procedure: Written Representations
Development: telecoms · Other minor developments
Inspector: Brennan P

Main issues, as the Inspector framed them

the effect of the advertisements on amenity and public safety

What decided it

The proposal's siting would contribute significantly to visual clutter in a residential area and the illuminated digital screens would cause unacceptable distraction to drivers approaching a busy roundabout junction with a history of accidents.

Plan policies cited: Policy OU3, Policy OU4, Policy CC7, Policy CC8, Policy TR3, Policy DM12, Policy DM22

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
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- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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