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Allowed4 August 20266004997

84 North End Road, London, W14 9ES

Planning appeal 6004997 at 84 North End Road, London, W14 9ES (London Borough of Hammersmith and Fulham) was allowed on 4 August 2026 by Inspector T Law, by written representations. The main issue, as the Inspector framed it: the effect of the proposed advertisement on visual amenity, with particular regard to whether the advertisement would preserve or enhance the character or appearance of the Baron's Court Conservation Area.

display of hand painted murals

Authority
London Borough of Hammersmith and Fulham
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Inspector
T Law
Postcode
W14 9ES

Main issues, as the Inspector framed them

  • the effect of the proposed advertisement on visual amenity, with particular regard to whether the advertisement would preserve or enhance the character or appearance of the Baron's Court Conservation Area

What decided it

The proposed advertisement would preserve the character and appearance of the Baron's Court Conservation Area and would not appear out of keeping with the existing vibrant streetscape, particularly given the partial screening provided by mature trees.

What the Inspector cited

Development plan policies
Policy DC1Policy DC8Policy DC9

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2026

  1. Dismissed1 October 20266010445
    Pavement Outside 498-504 Fulham Road, London, SW6 5NH
  2. Dismissed1 October 20266010443
    Pavement Outside 498-504 Fulham Road, London, SW6 5NH
  3. Allowed21 August 20266007449
    Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
  4. Allowed21 August 20266007445
    Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
  5. Allowed9 July 20266006654
    Opposite No. 65, King Street, Hammersmith, W6 9HW

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.