84 North End Road, London, W14 9ES

Authority: London Borough of Hammersmith and Fulham
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: W14 9ES

Main issues, as the Inspector framed them

the effect of the proposed advertisement on visual amenity, with particular regard to whether the advertisement would preserve or enhance the character or appearance of the Baron's Court Conservation Area

What decided it

The proposed advertisement would preserve the character and appearance of the Baron's Court Conservation Area and would not appear out of keeping with the existing vibrant streetscape, particularly given the partial screening provided by mature trees.

Plan policies cited: Policy DC1, Policy DC8, Policy DC9

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Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
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