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Planning appeal decision

Dismissed1 October 20266010443

Pavement Outside 498-504 Fulham Road, London, SW6 5NH

Planning appeal 6010443 at Pavement Outside 498-504 Fulham Road, London, SW6 5NH (London Borough of Hammersmith and Fulham) was dismissed on 1 October 2026, by written representations. The main issue, as the Inspector framed it: the effect of the proposed development on the character and appearance of the area, including the Walham Green Conservation Area and the setting of the adjacent Barclay Road Conservation Area.

Installation of a multifunctional Hub unit consisting of a free -standing structure featuring an integrated digital advertisement display screen on one side and emergency functionality including the provision of a defibrillator available for public use on the other side

Authority
London Borough of Hammersmith and Fulham
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Postcode
SW6 5NH

Main issues, as the Inspector framed them

  • the effect of the proposed development on the character and appearance of the area, including the Walham Green Conservation Area and the setting of the adjacent Barclay Road Conservation Area
  • highway safety

What decided it

The unacceptable harmful effect on the character and appearance of the Walham Green Conservation Area combined with the unacceptable effect on highway safety at a busy junction with high accident rates outweighed the modest public benefits of the proposals.

the modest public benefits of the proposals were afforded substantial weight but were insufficient to offset the substantial weight attached to the identified harm to character and appearance and heritage assets, and the harm to highway safety

What the Inspector cited

Development plan policies
Policy DC1Policy DC8Policy DC9Policy DC10Key Principles CAG2Key Principles CAG3Policy T3Policy T2Policy D5

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in London Borough of Hammersmith and Fulham

The authority’s record since 2016 · every decision in 2026

  1. Dismissed1 October 20266010445
    Pavement Outside 498-504 Fulham Road, London, SW6 5NH
  2. Allowed21 August 20266007449
    Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
  3. Allowed21 August 20266007445
    Roman Road, Shepherds Bush Green, Opposite 19, London, W12 8PH
  4. Allowed4 August 20266004997
    84 North End Road, London, W14 9ES
  5. Allowed9 July 20266006654
    Opposite No. 65, King Street, Hammersmith, W6 9HW

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.