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Planning appeal decision

Dismissed12 August 20266006025

Russell House, 117-119 Oxford Road, Reading, RG1 7UH

Planning appeal 6006025 at Russell House, 117-119 Oxford Road, Reading, RG1 7UH (Reading Borough Council) was dismissed on 12 August 2026 by Inspector Alice James, by written representations. The main issue, as the Inspector framed it: The effect of the advertisement on the amenity of the area, including whether or not it would preserve or enhance the character or appearance of the Castle Hill/Russell Street/Oxford Road Conservation Area.

retrospective installation of aluminium fascia signage

Authority
Reading Borough Council
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Inspector
Alice James
Postcode
RG1 7UH

Main issues, as the Inspector framed them

  • The effect of the advertisement on the amenity of the area, including whether or not it would preserve or enhance the character or appearance of the Castle Hill/Russell Street/Oxford Road Conservation Area

What decided it

The brightly coloured fascia signage would dominate the front of the building and appear inharmonious with the building and incongruous in the street scene, having a harmful effect on the amenity of the area and the character and appearance of the conservation area.

The benefits of encouraging footfall for the business would not outweigh the harmful effect on visual amenity and the character and appearance of the conservation area

What the Inspector cited

Development plan policies
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How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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More decisions in Reading Borough Council

The authority’s record since 2016 · every decision in 2026

  1. Allowed19 October 20266002958
    Pavement O/S 201 Broad Street, Reading, RG1 7QA
  2. Allowed19 October 20266002957
    Pavement O/S 201 Broad Street, Reading, RG1 7QA
  3. Dismissed19 October 20266002956
    Pavement O/S The Range,, Vastern Road,, Reading, RG1 8AL
  4. Dismissed19 October 20266002955
    Pavement O/S The Range,, Vastern Road,, Reading, RG1 8AL
  5. Dismissed4 September 20266002961
    Pavement O/S 5 The Triangle, Tilehurst, Reading, RG30 4RN

The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.