Russell House, 117-119 Oxford Road, Reading, RG1 7UH

retrospective installation of aluminium fascia signage

Authority: Reading Borough Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: RG1 7UH

Main issues, as the Inspector framed them

The effect of the advertisement on the amenity of the area, including whether or not it would preserve or enhance the character or appearance of the Castle Hill/Russell Street/Oxford Road Conservation Area

What decided it

The brightly coloured fascia signage would dominate the front of the building and appear inharmonious with the building and incongruous in the street scene, having a harmful effect on the amenity of the area and the character and appearance of the conservation area.

The benefits of encouraging footfall for the business would not outweigh the harmful effect on visual amenity and the character and appearance of the conservation area

Plan policies cited: CC7, CC8, EN3, EN6, OU4

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