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Dismissed27 May 20266006665

Verge Adj to First Avenue (at Dudley Road), Pensnett Trading Estate, Kingswinford, (& DY6 7UA), DY6 7NA

Planning appeal 6006665 at Verge Adj to First Avenue (at Dudley Road), Pensnett Trading Estate, Kingswinford, (& DY6 7UA), DY6 7NA (Dudley Metropolitan Borough Council) was dismissed on 27 May 2026 by Inspector Wilkinson H, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on amenity.

the display of 1 no Freestanding Digital Signboard

Authority
Dudley Metropolitan Borough Council
Appeal type
commercial · Commercial Appeals Service (Adverts)
Procedure
Written Representations
Development
advertisement · Householder developments
Inspector
Wilkinson H
Postcode
DY6 7NA

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on amenity

What decided it

The excessive height and scale of the proposed advertisement, combined with its prominent siting and illumination, would result in unacceptable harm to the amenity of the area contrary to development plan policies requiring advertisements to fit with their surroundings.

What the Inspector cited

Development plan policies
Policy D12 of the Dudley Borough Development Strategy (2017)Policy ENV3 of the Black Country Core Strategy (2011)

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

See how each was applied

The decision letter

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More decisions in Dudley

The authority’s record since 2016 · every decision in 2026

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  5. Dismissed27 May 20266006573
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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

In the app this decision sits on the map beside every appeal around it, with its letter to read and the main issues, policies and judgments cited picked out.