Verge Adj to First Avenue (at Dudley Road), Pensnett Trading Estate, Kingswinford, (& DY6 7UA), DY6 7NA

the display of 1 no Freestanding Digital Signboard

Authority: Dudley Metropolitan Borough Council
Appeal type: commercial · Commercial Appeals Service (Adverts)
Procedure: Written Representations
Development: advertisement · Householder developments
Inspector: Wilkinson H

Main issues, as the Inspector framed them

The effect of the proposed advertisement on amenity

What decided it

The excessive height and scale of the proposed advertisement, combined with its prominent siting and illumination, would result in unacceptable harm to the amenity of the area contrary to development plan policies requiring advertisements to fit with their surroundings.

Plan policies cited: Policy D12 of the Dudley Borough Development Strategy (2017), Policy ENV3 of the Black Country Core Strategy (2011)

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