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Dismissed11 September 20266012686

Trinity Point, New Road, Halesowen, B63 3HY

Planning appeal 6012686 at Trinity Point, New Road, Halesowen, B63 3HY (Dudley) was dismissed on 11 September 2026 by Inspector D J Barnes, by written representations. The main issue, as the Inspector framed it: The effect of the proposed advertisement on visual amenity.

Siting of 1 no. internally illuminated digital display board (LED screen) on the side elevation of the 3-storey projection

Authority
Dudley
Appeal type
advert · Commercial advertisement
Procedure
Written
Development
advertisement
Inspector
D J Barnes
Postcode
B63 3HY

Main issues, as the Inspector framed them

  • The effect of the proposed advertisement on visual amenity

What decided it

The proposed LED screen would visually and physically dominate the side elevation of the projection, substantially obscuring the design details and disrupting the horizontal emphasis of the building's design, causing unacceptable harm to visual amenity.

What the Inspector cited

Development plan policies
Policy D12 of the Dudley Borough Development Strategy

How the Inspector dealt with each one is set out in the app, in order: the development plan, national policy, housing land supply, other considerations and the planning balance, beside the letter.

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The decision letter

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The main issues, what decided it, the planning balance and the policies and judgments listed as cited are read from the published letter by Town Planner Pro and are our summary, not the Inspector’s words; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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