Land at 1-11 Oldham Road, South West of Cable Street, Manchester, M4 5EQ

1no. digital advertising display with full motion

Authority: Manchester City Council
Appeal type: advert · Commercial advertisement
Procedure: Written
Development: advertisement
Postcode: M4 5EQ

Main issues, as the Inspector framed them

the effect of the advertisement on the amenity of the area
the effect of the advertisement on public safety

What decided it

The introduction of continuous moving imagery at a prominent junction adjacent to a Grade II listed building would cause less than substantial harm to heritage setting and would distract drivers and pedestrians at a critical traffic point, with limited commercial benefits insufficient to outweigh these harms.

Framework references: 212, 215

Plan policies cited: JP-Strat2, JP-C5, JP-P1, JP-P2, SP1, CC9, EN1, EN3, T1, DM1, E3.3, DC15.1, DC15.2, DC18, DC19, CC5

Read the decision letter on the Inspectorate’s site

The main issues and the deciding factor are read from the published letter by Town Planner Pro; the letter itself is the record. Contains public sector information licensed under the Open Government Licence v3.0. Research, not advice.

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What an account adds

Draw a red line around your site and the appraisal follows.
- Heritage. Listed buildings by grade and distance, conservation areas, scheduled monuments, registered parks and gardens, heritage at risk.
- Landscape and environment. Green belt, national parks and national landscapes, SSSIs, ancient woodland, SPA, SAC and Ramsar sites, nutrient catchments.
- Flooding. Flood zones 2 and 3, surface water, and both again with climate change.
- Transport. The 800 metre station catchment and service frequency, bus stops with their weekday frequency, the cycle network, and the Framework’s transport tests measured for the site.
Then the development plan position, the housing land supply as an Inspector last accepted it, and every appeal decided around the site with its letter.
Every English appeal since 2016, with the letter behind it wherever the Inspectorate published one. Searched by meaning as well as by words, with the key case law counted live across the letters.
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